Long Load Times Cost You Money

By February 20, 2018Load Time

In a recent study, consumers cited slow load times as the most irritating aspect of shopping online. Just a quick search on Twitter confirmed that load times are still a big problem. The names have been hidden to protect the innocent 🙂

Everyone remembers a bad customer service experience. But, they also remember the great ones as well. With Mobiecom, you can create a revolutionary customer experience.  

Shop Talk

Regardless of experience, 9 out of 10 consumers will tell friends and families about their shopping experience. That’s 90%! What story do you want shoppers to talk about? Will they talk about how painfully slow it was to try and purchase an item on your site and then just gave up because it was taking too long? Or will they boast about how fast and easy they were able to purchase a product, raving about the experience to anyone who will listen? Mobiecom allows you to write the narrative that your customers will tell.

Convert Browsers into Shoppers

A separate study found converted sessions (sessions where shoppers who went through the entire process and purchased an item) had faster load times than non-converted sessions. The faster the load times, the more conversions went up. Even the slightest variance in speed found that a 100-millisecond delay in load time hurt conversion rates by 7%. So, let’s say your site makes $100,000 per day. A 1 second page delay could potentially cost you $2.5 million in lost sales every year! The speed of your site makes all the difference. The data doesn’t lie and sheds a light on consumer behavior. Consumers want fast sites for their online shopping. You can make believers out of your shoppers with Mobiecom and allow them to become converts.

Let Them Stay! Let Them Stay! Let Them Stay!

Performance matters in e-commerce. If a site is slow, consumers will notice. Over half (53%) of mobile users will leave a site if a page takes longer than three seconds to load. Don’t let slow load times be the reason for consumers to flee your site! Faster load times, between 700 milliseconds and 1.2 seconds, lead to the lowest bounce rates (the percentage of visitors who navigate away from the site after viewing only one page) across all devices. A two second delay in web page load time increases bounce rates by 103%. That same two second delay can cause a 51% decrease in session length. The faster your site is, the more likely people are to stay and spend time on your site. Mobiecom can hit these optimal load times consistently and deliver a best in class user experience regardless of device.

Speed Kills

Lastly, don’t let poor performance and slow load times kill your bottom line. Mobiecom can improve your site by delivering a transformative customer experience regardless of device. It delivers a single page application experience by being built for mobile first and responsive to any device. As Mobiecom continues to improve with enhancements and leveraging the best technology the industry has to offer, your site will improve as well delivering a best in class site that will have everyone talking. As the old saying goes, time is money.

Don’t delay, get Mobiecom today!