Case Study: How The Bishop Company Competes for Business with Mobiecom

By | Conversion Rate, eCommerce, Mobiecom, Mobile First, Mobile Optimized | No Comments

I had the pleasure of interviewing Keith McCormick, President of the Bishop Company, on his recent ecommerce project to talk about the challenges of technology, and how to compete in this tight market of online retailing.

Primarily a mail-order company, The Bishop Company first started selling their products online in 2001. Understanding the competitive nature of the online shopping environment (think Amazon) and the need for mobile optimization, Keith decided to give his online storefront a major boost with Mobiecom, a mobile-first, blazing fast online storefront which operates on both IBM Cloud and Amazon Cloud Services, powered by IBM Commerce back-end.

"In this current eCommerce space, technology is changing so quickly. Consumers are demanding more – they want their shopping experience to be fast, easy and seamless on their phones. We decided to give Mobiecom a try because we knew we needed a truly mobile-first site and the need for speed!"

Keith McCormickOwner

With Mobiecom, Keith has noticed some changes. “Our buyers’ shopping patterns have changed. Our buyers are typically arborists, landscape designers and gardeners so they are constanly out in the field. Before our site was mobile optimized, many had to wait until the evening to shop. Now we’re seeing purchases made during the daytime, right from their mobile devices. It’s great for the customer because we get the order before 2pm, we will ship same day. This has also led to a decrease in shopping cart abandonment and an increase in sales. We’re also seeing an increase in our professional demographic, as well as DIY weekend warriors who appreciate good quality gardening tools. People who weren’t finding us before, are finding us now.”

Customers are on their laptops, phone, and tablets throughout the day getting email, checking social networks and shopping both in store and online. Make it easy and seamless for them to jump between all those channels and pick up right where they left off on every device.

To learn how we can help your online storefront, please contact us at!

About The Bishop Company:

The Bishop Company is a family owned business since 1946, that specializes in heavy duty outdoor recreation equipment, professional grade landscape tools and clothing/footwear for outdoor enthusiasts.

About Zobrist Consulting Group:

Zobrist has helped well-known companies such as, The North Face, Vans, Timberland, Toshiba, and Mazda, with a variety of eCommerce solutions and merchandising tools. Projects that have awarded us several accomplishments, include the 2008 IBM Leadership Award for the Best B2C deployment for, the 2009 IBM Leadership Award for Foundational Leadership for and, and The Best of Show Award for Smart Merchandiser in 2011. To learn more, contact Dele Popoola at 818-702-0020 X 245 or

Mobiecom is a SPA (Single Page Application) for IBM Commerce.

Mobiecom Storefront Announces Validation for All Current and SaaS Versions of IBM WebSphere Commerce

By | eCommerce, IBM Verified, IBM WebSphere Commerce, Migration, Mobiecom, Mobile First, Mobile Optimized | No Comments

Customers on WebSphere Commerce receive migration protection with Mobiecom

WOODLAND HILLS, Calif., Aug. 15, 2018 (GLOBE NEWSWIRE) — Zobrist Consulting, the leading ecommerce systems integrator and business partner of IBM, announces today that its Mobiecom storefront is the first to be validated by IBM for all versions of IBM WebSphere Commerce, including V7, V8, V9 and IDC (IBM Digital Commerce), the SaaS version.

Mobiecom is a SPA (Single Page Application) storefront developed in ReactJS and leverages the headless commerce concept of IBM commerce to create websites that are immune to IBM migration. The separation of the storefront from the back-end allows the business to boldly move forward with business initiatives and stay independent from any changes on the back-end.

When IBM announced the new version 9 for WCS (WebSphere Commerce) in January 2018, customers were excited about the modernized architecture with Liberty, Dockers, and JPA. But to achieve true separation of IBM code and custom code, customers may have to rewrite their application.

“This is a perfect opportunity for customers to create new stores or rebuild old ones using Mobiecom with pre-built templates and cart functionalities. They will never have to go through another migration saving time, money and resources. This a common pain point for all customers and I am glad we have a solution,” said Teresa Zobrist, CEO of Zobrist Consulting.

Business users can also use Commerce Composer to change layouts for the website without the help of IT. Mobiecom’s support for Commerce Composer has just been released at the end of Q2.

“Our regular and new customers alike, love the speed and responsiveness of Mobiecom. Whether they are on the go with their phone or tablet or back at the office with a desktop, Mobiecom makes for happy shoppers. Happy customers, happy businessowner,” says Keith McCormick, President, The Bishop Company.

To learn more about Mobiecom and how it can improve a brand commerce experience, contact or visit


Mobile-first Optimization: Leverage beyond the Shopping cart with Email Optimization

By | Email Marketing, Mobile Optimized | No Comments

We all know that mobile optimization for online retailers is critical and that shopping cart abandonment is the constant monkey on the retailing back. But there is another big reason which supports having a mobile-first online store: Email. Since more than half of all emails are read on a mobile device, retailers must ensure that not only their shopping carts are speedy, but that their email messages also meet shoppers expectations.

The difference between the delete button and that sought after ‘click’ is creating relevant, engaging content and formatting the email for ease of use/speed. Here are a few tips to keep in mind when crafting your optimized email.

Social Media Integration

Social media gives people the opportunity to engage with your brand which creates loyalty. Happy customers become brand evangelists with the ability to shout it from the mountaintop. Be sure to integrate your social campaigns into your email messages and since social media is mobile optimized, the access should be seamless and fast.

Email Formatting

Since most of us are “all thumbs”, create the buttons for thumbs (think BIG). And I’m sure you’ve experienced the joy of clicking on a phone number and it actually dials the number for you. Don’t make it hard for people to call you – it may not be worth it to them. A key for a successful email on mobile is to design and code mobile first!

Spam Folder No-Mans Land

You don’t want to be caught in the spam folder. According to OptinMonster, here are subject line words you should never use since these are frequently flagged as spam:

  • amazing
  • cancel at any time
  • check or money order
  • click here
  • congratulations
  • dear friend
  • for only ($)
  • free or toll-free
  • great offer
  • guarantee
  • increase sales
  • order now
  • promise you
  • risk-free
  • special promotion
  • this is not spam
  • winner

Load Time

In a recent study, consumers cited slow load times as the most irritating aspect of shopping online. Read more about slow load times here Long Load Times Cost You Money.

Need help optimizing your online store?

Mobiecom can enable you to deliver a transformative customer experience regardless of device. It delivers a single page application experience by being built mobile-first and responsive to any device. As Mobiecom continues to improve with enhancements and leveraging the best technology the industry has to offer, your site will turn browsers into shoppers.

Zobrist Consulting Launches Bishop Co. on Mobiecom, a Lightning Fast, Mobile-First UI Storefront

By | Uncategorized | No Comments

Mobiecom is an IBM “Validated for Commerce” responsive single page application designed to capture mobile shoppers

Woodland Hills, CA, March 29, 2018 — Zobrist Consulting, an IBM Premier Business Partner and leading eCommerce system integrator, announces the launch of its first IBM WebSphere Commerce client, Bishop Co., on their new Mobiecom UI storefront.

Bishop Co., a wholesale distributor supplying arborists, landscapers and retail garden stores, noticed a continued upward trend in its mobile visitors. Despite the upswing in mobile visitors, Bishop Co. was losing out on capturing those mobile users because their OOTB (out-of-the-box) UI was neither responsive nor mobile optimized. With the desire to capture the growing number of mobile users and increase page load time speed across all devices, Bishop Co. President Keith McCormick reached out to Zobrist Consulting to devise a solution.

In order to address the needs of Bishop Co. and the over 1,000 IBM WebSphere ecommerce stores, Zobrist Consulting developed Mobiecom, a mobile-first digital storefront designed for IBM Digital Commerce. Mobiecom is a Single Page Application built with React.js that utilizes IBM WebSphere Commerce microservices to render pages at optimum speeds on all devices.

In the three weeks following the launch, Bishop Co. has seen an 11 percent increase in mobile user orders.

“I am very pleased with the smooth launch of Mobiecom and excited to see an immediate increase in the engagement of mobile users on our site. We are well positioned for a strong 2018,” says McCormick, President of Bishop Co.

Mobiecom’s design fits into alignment with the release of IBM WebSphere Commerce Version 9 and IBM’s plan to move towards a headless commerce engine, where users can integrate with custom UI storefronts and apps while taking advantage of the powerful marketing and commerce backend. Unlike customizing the IBM WebSphere Commerce out of the box storefront, Mobiecom can be customized and launched at a fraction of the price and within a few months. With the release of Version 9 and the discontinuation of support for Version 7, Zobrist is offering a bundle that includes migration to Version 9 with Mobiecom, providing business users with greater ROI than migration alone can offer.

“We saw the opportunity to develop an advanced storefront for IBM Commerce and we seized it. Mobiecom is lightweight and fast, while still offering all the functionalities of the IBM Aurora starter store,” says Teresa Zobrist, CEO of Zobrist Consulting. “To future-proof a brand, retailers should look to decouple their storefront from the back-end, allowing the user experience to be fast, nimble, and quick-to-market.”

Mobiecom is an IBM Validated Solution running on IBM Bluemix or AWS and can support any version of IBM WebSphere Commerce and Digital Commerce.

To learn more about Mobiecom and what it can do for your brand, contact Travis Garcia at (818) 702-0020 or email or visit

About Zobrist Consulting Group, Inc.
Zobrist is a Premier IBM Business Partner delivering outstanding B2C and B2B ecommerce sites on the IBM Digital Commerce Platform. Zobrist has won many awards from IBM, including the IBM WebSphere Commerce Leadership Award for “Best B2C Deployment” for the launch of, and the IBM “Foundational Leadership Award” for the launch of and
# # #
Aljolynn Sperber
Direct: 310-341-7353

Top 5 Reasons Customers Abandon their Carts in an Online Store

By | Load Time, Mobile Optimized | No Comments

Giving your customers an easy and seamless shopping experience is what we, as eCommerce managers, strive for. Keep your customers coming back for more by avoiding these online shopping issues.

  1. Surprise expensive shipping costs – to avoid a bad surprise, display the shipping costs up front. Being upfront with the customer won’t frustrate them and increase the likelihood they will return to the site.
  2. Window Shopping – some customers are in their own research stage in the process of collecting information. Keep them coming back with a blazing fast page loading site – especially on their mobile device. Since every second counts, check out your site speed. Click here for a FREE speed comparison report. You’ll get a customized report comparing your site speed to the industry standard. How is your speed compared to your peers’? You can also offer a “save” feature on the shopping cart, so customers can save it and come back.
  3. Bad site navigation – customers will bail if it’s not a super easy, well-organized site. Are there plenty of search options? Does the navigation move quickly and smoothly? Again, page loading time can kill a sale.
  4. Long process – Don’t force customers to create an account if they don’t want to. And according to Aberdeen, just a one-second delay in page load time will result in a 7% drop in conversions, and that spells fewer sales. So, make it fast and easy for your customers to sail through the shopping process.
  5. Poor Mobile Experience – Since the number of mobile shoppers now out-numbers desktop shoppers, it’s worth considering changing your web development strategy to focus on mobile-first.

Mobiecom was designed from scratch as a mobile-first solution, from design to development. With Mobiecom, retailers can rest assured that their mobile, tablet and desktop users are all experiencing optimal performance. For more information on how you can start offering your customers the easy, blazing fast shopping experience with Mobiecom, click here or contact us at

If your mobile site is slow, Google will ding you

By | Search Engine Optimization | No Comments

Google announced starting July 2018, the speed of your mobile site will have an effect on your search engine ranking. Similar to how Google treats desktop sites, page load will be a factor when ranking search results of mobile sites. And with Google accounting for 94.4 percent of all mobile searches there is a reason to pay attention to this latest announcement.

How does this affect your eCommerce store?

Many eCommerce stores rely on search engine traffic as a solid, free source of traffic. The slightest change in SEO rankings can drastically affect a company’s bottom line. Thus, if your mobile experience is slow or non-existent, you will soon be affected. The best way to gauge how much your store might be impacted is to examine your web analytics reporting, looking at both traffic by device type and referral source. This data will show you how much traffic is coming from mobile users using Google search.

Resources to test the speed of your site

  • The Chrome User Experience Report, a public dataset of key user experience metrics;
  • Lighthouse, an automated tool and part of the Chrome Developer tools; 
  • PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and offers performance optimizations.

How can you stay ahead of the curve?

If you already have a mobile or responsive site, you’re off to a good start. If you don’t or are using a slow out of the box frontend from your eCommerce store then it is time to start looking into a solution for your mobile users.

Luckily, Mobiecom can get you up to speed, literally. Mobiecom’s single page application (SPA) is lightning fast and responsive for mobile, tablet and desktop. In addition, Mobiecom allows you to keep your SEO friendly URLs, unlike many other SPAs.

Reach out to us today and let us help plot a course to keep you Google search optimized.


Mobiecom Achieves Ready for IBM Watson Customer Engagement Validation

By | IBM Verified, Load Time | No Comments

Mobiecom Achieves Ready for IBM Watson Customer Engagement Validation

Mobiecom, a mobile-first storefront designed for IBM Digital Commerce has achieved IBM’s Ready for IBM Watson Customer Engagement validation. It is a Single Page Application developed in ReactJS and can provide a 7-10x performance boost to any ecommerce site running on the IBM platform – exciting news for ecommerce sites using an IBM platform!

What does the IBM validation mean?

The Ready for IBM Watson Customer Engagement program ensures that the offering (Mobiecom) integrates cleanly with IBM technology, which increases the value provided to our clients. And, the Ready for IBM Watson Customer Engagement demonstrates that our solution meets key IBM integration standards.

Is it possible to compare the speed of an existing eCommerce website with Mobiecom?

Yes. We can run a speed test comparison. Contact us here or call 877-962-7478 to learn how your site can become blazing fast and turn browsers into shoppers. To learn more about how speed affects ROI, check out Long Load Times Cost You Money.

Long Load Times Cost You Money

By | Load Time | No Comments

In a recent study, consumers cited slow load times as the most irritating aspect of shopping online. Just a quick search on Twitter confirmed that load times are still a big problem. The names have been hidden to protect the innocent 🙂

Everyone remembers a bad customer service experience. But, they also remember the great ones as well. With Mobiecom, you can create a revolutionary customer experience.  

Shop Talk

Regardless of experience, 9 out of 10 consumers will tell friends and families about their shopping experience. That’s 90%! What story do you want shoppers to talk about? Will they talk about how painfully slow it was to try and purchase an item on your site and then just gave up because it was taking too long? Or will they boast about how fast and easy they were able to purchase a product, raving about the experience to anyone who will listen? Mobiecom allows you to write the narrative that your customers will tell.

Convert Browsers into Shoppers

A separate study found converted sessions (sessions where shoppers who went through the entire process and purchased an item) had faster load times than non-converted sessions. The faster the load times, the more conversions went up. Even the slightest variance in speed found that a 100-millisecond delay in load time hurt conversion rates by 7%. So, let’s say your site makes $100,000 per day. A 1 second page delay could potentially cost you $2.5 million in lost sales every year! The speed of your site makes all the difference. The data doesn’t lie and sheds a light on consumer behavior. Consumers want fast sites for their online shopping. You can make believers out of your shoppers with Mobiecom and allow them to become converts.

Let Them Stay! Let Them Stay! Let Them Stay!

Performance matters in e-commerce. If a site is slow, consumers will notice. Over half (53%) of mobile users will leave a site if a page takes longer than three seconds to load. Don’t let slow load times be the reason for consumers to flee your site! Faster load times, between 700 milliseconds and 1.2 seconds, lead to the lowest bounce rates (the percentage of visitors who navigate away from the site after viewing only one page) across all devices. A two second delay in web page load time increases bounce rates by 103%. That same two second delay can cause a 51% decrease in session length. The faster your site is, the more likely people are to stay and spend time on your site. Mobiecom can hit these optimal load times consistently and deliver a best in class user experience regardless of device.

Speed Kills

Lastly, don’t let poor performance and slow load times kill your bottom line. Mobiecom can improve your site by delivering a transformative customer experience regardless of device. It delivers a single page application experience by being built for mobile first and responsive to any device. As Mobiecom continues to improve with enhancements and leveraging the best technology the industry has to offer, your site will improve as well delivering a best in class site that will have everyone talking. As the old saying goes, time is money.

Don’t delay, get Mobiecom today!


Want to get MORE out of your WebSphere Commerce Version 7 Upgrade? Here’s How.

By | Migration, WCS Version 7 | No Comments

The announcement came from IBM that support for Version 7 of WebSphere Commerce will be ending in April of 2019. So users have about a year to start planning for the migration. One of the frustrations that we have heard from our customers, is that despite the cost of the migration, there isn’t an improved user experience, in essence all the value is on the back-end, behind the scenes. While the technology is a great improvement, it would be nice to pair that with a noticeable bump for the end users.

How? Implement the new, blazing fast storefront, Mobiecom , for WebSphere Commerce users at the same time. Mobiecom will increase your conversion rate (more sales) and lower your bounce or abandonment rate (more sales).
Mobiecom was just validated by IBM for Ready for WebSphere Commerce.

Since Aurora, IBM starter store, is not responsive and has not changed over the last 5 years, take advantage of Mobiecom’s modern User Interface, mobile-first design, and fast-loading storefront to launch your new site together with the migration to V9. We have packaged Mobiecom with our V9 migration so you will get the best of both worlds: a responsive storefront and a new modernized back-end. For more information on this offering, please contact us at

Website Conversion Rates Explained

By | Conversion Rate | No Comments

What is a website conversion?

You might have the most beautiful website, but if your visitors are just browsing, and not buying, that means you need to work on conversion. A website conversion is the most important factor in the success of your website. Goals must be established in order to measure success. Do you want visitors to buy a product, download an e-book, or sign up for a newsletter? Once your goals are established, you can begin measuring your site.

How is conversion measured?

The formula is Purchases/Website Traffic X 100 = Conversion rate for that goal. You can use Google Analytics to set your goals for the specifics, such as leads captured, or purchases, and then measure those compared to the traffic coming into the site. For example, if you have 100,000 visitors and 1000 purchases, then your website conversion rate is 1%.

What is your industry standard?

There are many factors that go into calculating the conversion rate. Some of the factors are Product type, Product cost or average order value, Traffic source Device (mobile, tablet or PC), Platform (Windows, Mac, iOS, Android, etc.), and Location. An article published by, lays out rates in various different industries, with Electronics, Business Services, Software and Video Games among the highest. has data broken down by industry, device, store size, etc.

According to, the answer to this question can differ depending on your industry, but here are some good general numbers. Visitor-to-lead conversion rates for Business-To-Consumer websites for necessary items that we all need tend to exceed 15%, while for non-necessary items tend to be around 1-4.5%. Business-To-Business services companies can expect visitor-to-lead conversion rates between 5-8%.

How can I improve my website conversion?

According to, shopping cart abandonment is caused by bad website performance, (too slow) among other things. To solve this problem, Zobrist Consulting has introduced Mobiecom, a high-performance mobile-first e-commerce storefront for IBM Digital Commerce. It is a Single Page Application and is super-fast on mobile devices. Mobiecom turns window shoppers into customers as it removes barriers preventing consumers from viewing shopping sites, buying products and checking out, therefore improving conversion rate with enhanced performance and simplified checkout, especially for mobile shoppers.

For more help in calculating your website conversion rate and improving performance, contact us at

What every Retailer needed for Christmas – A Mobile-First, Responsive Storefront

By | Responsive Design, Uncategorized | No Comments

The gift every major retailer needs this Christmas is Mobiecom, a mobile-first, responsive storefront for IBM Watson Commerce!

With retailers continuing to struggle in the age of Amazon, every competitive edge counts. One area Amazon especially excels at, and retailer can’t ignore, is mobile. While in the past keeping up with Amazon has seemed impossible, Mobiecom can catch you up with the competition almost as fast as it can load a page (.0XX seconds)!

Why focus on Mobile?

Purchases on mobile devices now make up 27% of all retail revenue in the US. Even more impressive, mobile shoppers have double the Average Order Value (AOV). To ensure retailers don’t loses sales to their more mobile-friendly competitors, they must invest in a mobile-first, responsive UI Storefront with fast load times.

But why Responsive Design?

Brian Rashid of outlines “5 Essential Reasons You Should Be Using A Responsive Website Design Now.”

  1. Increased Traffic from Mobile Users (Duh!)
  2. Lower Cost and Website Maintenance vs maintaining multiple sites for different devices
  3. A Seamless User Experience on all devices
  4. Adapts Easily to Any Screen Size
  5. Improves your SEO Efforts (Google is now penalizing if you’re not mobile friendly)

Mobiecom nails all of these. Not only is Mobiecom built from scratch using Facebook, Instagram, and Netflix’s favorite new coding stack – React.js, it’s mobile-first, responsive design is also transforms your storefront to a fast loading single page app.

Not ready to go Christmas shopping yet? Here is a little stocking stuffer from us to you: How to Future-Proof your IBM Commerce Store, while Boosting Conversions