Mobile-first Optimization: Leverage beyond the Shopping cart with Email Optimization

We all know that mobile optimization for online retailers is critical and that shopping cart abandonment is the constant monkey on the retailing back. But there is another big reason which supports having a mobile-first online store: Email. Since more than half of all emails are read on a mobile device, retailers must ensure that not only their shopping carts are speedy, but that their email messages also meet shoppers expectations.

The difference between the delete button and that sought after ‘click’ is creating relevant, engaging content and formatting the email for ease of use/speed. Here are a few tips to keep in mind when crafting your optimized email.

Social Media Integration

Social media gives people the opportunity to engage with your brand which creates loyalty. Happy customers become brand evangelists with the ability to shout it from the mountaintop. Be sure to integrate your social campaigns into your email messages and since social media is mobile optimized, the access should be seamless and fast.

Email Formatting

Since most of us are “all thumbs”, create the buttons for thumbs (think BIG). And I’m sure you’ve experienced the joy of clicking on a phone number and it actually dials the number for you. Don’t make it hard for people to call you – it may not be worth it to them. A key for a successful¬†email on mobile is to design and code mobile first!

Spam Folder No-Mans Land

You don’t want to be caught in the spam folder. According to OptinMonster, here are subject line words you should never use since these are frequently flagged as spam:

  • amazing
  • cancel at any time
  • check or money order
  • click here
  • congratulations
  • dear friend
  • for only ($)
  • free or toll-free
  • great offer
  • guarantee
  • increase sales
  • order now
  • promise you
  • risk-free
  • special promotion
  • this is not spam
  • winner

Load Time

In a recent study, consumers cited slow load times as the most irritating aspect of shopping online. Read more about slow load times here Long Load Times Cost You Money.

Need help optimizing your online store?

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