Google announced starting July 2018, the speed of your mobile site will have an effect on your search engine ranking. Similar to how Google treats desktop sites, page load will be a factor when ranking search results of mobile sites. And with Google accounting for 94.4 percent of all mobile searches there is a reason to pay attention to this latest announcement.
How does this affect your eCommerce store?
Many eCommerce stores rely on search engine traffic as a solid, free source of traffic. The slightest change in SEO rankings can drastically affect a company’s bottom line. Thus, if your mobile experience is slow or non-existent, you will soon be affected. The best way to gauge how much your store might be impacted is to examine your web analytics reporting, looking at both traffic by device type and referral source. This data will show you how much traffic is coming from mobile users using Google search.
Resources to test the speed of your site
- The Chrome User Experience Report, a public dataset of key user experience metrics;
- Lighthouse, an automated tool and part of the Chrome Developer tools;
- PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and offers performance optimizations.
How can you stay ahead of the curve?
If you already have a mobile or responsive site, you’re off to a good start. If you don’t or are using a slow out of the box frontend from your eCommerce store then it is time to start looking into a solution for your mobile users.
Luckily, Mobiecom can get you up to speed, literally. Mobiecom’s single page application (SPA) is lightning fast and responsive for mobile, tablet and desktop. In addition, Mobiecom allows you to keep your SEO friendly URLs, unlike many other SPAs.
Reach out to us today and let us help plot a course to keep you Google search optimized.
